Why do brand names have to be so complicated? WHY!
How difficult can it be to pronounce ZARA? Za-rah. So what could possibly be wrong here? Well, everything.
Zara, one of the most loved fashion retailers in the world has more than 2,000 stores in 88 countries. It is the place you go to for that perfect dose of fashion. Now imagine talking about the place you love the most but not being able to get the name right? That’s a shame, isn’t it?!
We’ll help. The right pronunciation is “Tsada”or phonetically, “dzah-dah.” Take the ‘dz’ as a lisp-like ‘th’ and make the second ‘d’ a little softer than how you’d pronounce the letter in ‘dog,’ and you’ve got yourself something you can teach anyone who will listen.
Yeah, we had the same expression that you do right now. Before you switch to google for a voice to read it out for you, watch this video by Refinery29, who’s just set the record straight with the Zara team in Spain.