8 Realistic Reasons Why Uber Might Fail In Pakistan - Parhlo

8 Realistic Reasons Why Uber Might Fail In Pakistan

Even though Uber Taxi service has taken the modern day public transport by storm, the international cab service might not do so well in Pakistan. Yes, there is no doubt that Uber will bring in a convenient experience like no other, however, there are multiple reasons that speak otherwise.

Here’s why we think Uber might find it extremely tough to grip their paws in Pakistan.

1. Uber is targeting a niche market – people who already own cars are the type of audience they would best be able to cater to

Source: carmudi.pk

Source: carmudi.pk

2. Since Careem came to Pakistan first. They have already bagged a high portion of the market that prefers to travel otherwise

Source: dnd.com

Source: dnd.com

3. Easy Taxi tried the same method and failed in the past. Even though the 5th venture of the international chain was offering lower rates than Uber

Source: mediapoondi.com

Source: mediapoondi.com

4. Uber has lost a lot of value ever since their drivers were involved in rape cases in India. Their venture in the neighbouring country has seriously dented their reputation

Source: assets.biz

Source: assets.biz

5. The rates for Uber are too high since it is competing with rickshaw rides – 100 rs base fare, 13.7 rs per Km and 3.7 rs per minute

Source: insightpakistan.com

Source: insightpakistan.com

6. Another MNC is coming out with modern day Auto-rickshaws – the Dubai based company will be causing these international taxi services a lot of problems

Source: carmudi.pk

Source: carmudi.pk

7. The common Pakistani tends to save as much money as he can when traveling, if he or she do not own a personal car

Source: insightpakistan.com

Source: insightpakistan.com

8. Even though a lot has been said about the Metro buses in Pakistan – they have already captured an audience that prefers to travel very cheaply

Source: tribune.com

Source: tribune.com

Although these reasons do seem very realistic, it would be unfair to not mention that Uber is doing everything in their power to create a surreal experience for Pakistanis who prefer traveling by a car instead of a rickshaw or a yellow cab. If you tweet through www.uber.com @Uber_PKR – you might just get yourself a free ride. Happy traveling!

uberAlso see: Uber Cab To Replace Rickshaw Ke Sawari In A Few Days

File illustration picture showing the logo of car-sharing service app Uber on a smartphone next to the picture of an official German taxi sign in Frankfurt, September 15, 2014. A Frankfurt court earlier this month instituted a temporary injunction against Uber from offering car-sharing services across Germany. San Francisco-based Uber, which allows users to summon taxi-like services on their smartphones, offers two main services, Uber, its classic low-cost, limousine pick-up service, and Uberpop, a newer ride-sharing service, which connects private drivers to passengers - an established practice in Germany that nonetheless operates in a legal grey area of rules governing commercial transportation. REUTERS/Kai Pfaffenbach/Files (GERMANY - Tags: BUSINESS EMPLOYMENT CRIME LAW TRANSPORT)

Also see: 8 Brands That Prove The World Has Fallen In A Digital Disruption

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