Dear American Clothing Lines,Stop Stealing From Pakistani Culture

Dear American Clothing Lines, Stop Stealing From Pakistani Culture

Well, it’s happened again.

Just like Peshawari Chappal scandal from a few years ago, another famous foreign franchise has used traditional Pakistani clothing as inspiration launch their own fashion line.

source: brandsynario.pk

source: brandsynario.pk

Well, they call it inspiration. To be more accurate, it’s cultural appropriation. What comes to mind when you hear the word Ajrak? Something along the lines of this, I’m guessing:

wikimedia.org

source: wikimedia.org

Or perhaps this?

source: www.indus-crafts.com

source: www.indus-crafts.com

Well, inspiration struck Forever 21 and Urban Outfitters in quite a different way. This is what they came up with by stealing from our culture:

source: Twitter

source: Twitter

Outrageous? Not nearly as much as these:

lolface

source: thefeministani.wordpress.com

source: thefeministani.wordpress.com

 From being given to women who deserved honor and respect to being worn as swimsuits and summer dresses by supermodels. I guess it’s only cultural appropriation when someone that’s not American does it, right?

Parhlo

Parhlo.com is the leading open platform that represents the voice of youth with viral stories and believes in not just promoting Pakistani talent and entertainment but in liberating Pakistani youth and giving rise to young changemakers!

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