Well, it’s happened again.
Just like Peshawari Chappal scandal from a few years ago, another famous foreign franchise has used traditional Pakistani clothing as inspiration launch their own fashion line.
source: brandsynario.pk
Well, they call it inspiration. To be more accurate, it’s cultural appropriation. What comes to mind when you hear the word Ajrak? Something along the lines of this, I’m guessing:
source: wikimedia.org
Or perhaps this?
source: www.indus-crafts.com
Well, inspiration struck Forever 21 and Urban Outfitters in quite a different way. This is what they came up with by stealing from our culture:
source: Twitter
Outrageous? Not nearly as much as these:
source: thefeministani.wordpress.com
source: thefeministani.wordpress.com
From being given to women who deserved honor and respect to being worn as swimsuits and summer dresses by supermodels. I guess it’s only cultural appropriation when someone that’s not American does it, right?
