Passion Vs. Stereotypes

Passion Vs. Stereotypes

In the world we live in today, money is definitely a powerful tool, but choosing to chase it often comes at the price of not being able to do something you love and look forward to every day.

How many times have you heard stories of passionate people giving up their dreams due to social pressures?

Many of us might have experienced this personally; a situation where our passion related to career choices surely misunderstood.  The latest Pepsi TVC captures this insight exceptionally.

Check out the New Refreshing TVC here:

Various professions in our society are not considered serious careers. These stereotypes often limit us from dreaming and force many people to let go of their passions and follow the norm.

However, there are few who always strive to pursue their dreams. The ones who know that success follows passion. The ones who take pride in being different. Such pioneers are a living example of Why Not Meri Jaan!

New Slogan With Strong Message

Pepsi’s new slogan is quite literally the most refreshing thing on screens. It’s stimulating, admiring, and seems like a voice to what our youth, in particular, have always wanted to say. This ad film gives a friendly nudge to all those who have dared to pursue their dream.

Both the chefs in this film beautifully depict the two faces of our society. One reminds us of how our society keeps pre-conceived notions about professions. While the other character symbolizes change.

What makes this advertisement quirky is the hard-hitting message it delivers in such a lighthearted way.  This film reaffirms that the best feeling is to be able to pursue your dreams because everyone’s extraordinary.

Pakistan no doubt blessed with immense talent. Information Technology, Sports, Music, Fashion or the Arts, Pakistani’s have made their names globally.

Moreover, Pakistan’s younger generation is also making waves in unconventional professions such as gaming, animations, entrepreneurship, etc. This film beautifully shuns the stereotypes surrounding the Culinary Arts, encouraging us to accept diverse career choices.

It’s very rare to see a major brand come up with a communication strategy that is thought-provoking and unconventional at the same time.

Pepsi’s New TVC is a refreshing example of how big messages can be delivered in a lighthearted yet impactful manner. For this world to become more inclusive we needed a mindset like, Why Not Meri Jan.

What do you think of the story? Tell us in the comments section below.

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