As the winter breaths, its last, women all over Pakistan are getting excited to revamp their wardrobes. Due to its lightweight weave and vibrant prints, lawn is the fabric of quintessential choice for the season. From being an ordinary three-piece suit to a fashion statement, lawn has come a long way.
The joy of dressing is an art and GulAhmed has been the unrivaled pioneer of this art form. As the tradition dictates, the lawn season only kicks off when GulAhmed cuts the ribbon on its Summer Lawn Collection.
This year, the lineups pay an ode to the classic ethnic hues, traditional embroideries and indigenous textures. The collection celebrates the patriotic sentiment and the vibrant color palette of the season under the unified hashtag, #PakistanKiPehchan.
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With more than six decades of expertise in the fashion fabric, GulAhmed Summer Lawn Collection holds an iconic status in the fashion industry. This year, the brand is celebrating the textile traditions of Pakistan and you can see these in their new TV ad featuring a new edit of Haroon’s mega-hit, “Dil Sai Pakistan”.
The video starts with a splash of color as it introduces the theme of GulAhmed Summer Lawn Collection: “One Nation, One Million Colors”. As the video progresses, we travel through the major cities and towns of every province of Pakistan.
The visuals celebrate the colorful fabric traditions of Pakistan. The lyrics of the song fit perfectly with the character of the collection. The lawn edit itself is perfect due to the old designs of Chunri, Block Print and embroidery that go well with the tiles of Rukn-e-Alam ka Mazaar, the galis of Old Lahore and the shaky suspension bridge of Naran.
A beautiful compliment to every nook and crook of Pakistan. A definite A+ to the stylists there.
The one-minute ad shows the brightly colored prints that range from mustard yellows to classic blues to bright rani pinks with gold gota details. The ad is a true representation of the summer season. GulAhmed has completely changed our view that summers are for wearing light colors. Instead, the brand encourages us to wear all the bright tones from their collection which are rather light and simple to wear.
The campaign highlights the elements of inclusivity with much sophistication.
It shall be noted that one of the oldest fashion brands of Pakistan is bringing back the old traditions and helping us identify with those old traditions as well as styles. GulAhmed has truly won hearts with its latest collection which is available in stores and online from today, 22nd February 2020.