Sultana Siddiqui, a legendary figure in the Pakistani TV industry and the face of Hum TV, recently shared her concerns about the current awards culture. Starting her career as a single mother with three boys, she now runs one of Pakistan’s largest TV channels.
In a YouTube podcast, Sultana discussed her life, struggles, and motivations. She revealed that many actors now treat award shows as money-making opportunities. Some stars demand trophies or payment to attend, affecting the industry’s integrity.
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Sultana shared an example from the Hum Style Awards, where a star asked if they would receive a trophy before agreeing to attend. She also mentioned that actors even ask for money to clap or present an award, which could devalue genuine appreciation over time.
She also emphasized her efforts to promote Pakistani culture by hosting award shows abroad, like their successful event in Canada, Despite initial financial risks.
