Apple Inc has launched its next-generation phone, iPhone 12, with faster 5G connectivity. The tech giant does hope 5G will spur consumers to trade in their old phones and keep its sales booming. For Apple, The new hardware design and camera improvements are a significant step away from the iPhone X generation of devices. Apple did something similar in 2010 with the iPhone 4 and in 2014 when it released the iPhone 6 and 6 Plus.
However, there is one big difference with the iPhone 12 generation, though. It’s the first time there are four new iPhones at once: the iPhone 12, iPhone 12 Mini, iPhone 12 Pro and iPhone 12 Pro Max.
The core of the line-up, the iPhone 12 with a 6.1-inch display, will sell for $799. While a ‘Mini’ version with a 5.4-inch screen will be slightly cheaper at $699. A ‘Pro’ version with three cameras and 3-D ‘lidar’ sensor starts at $999; with the largest ‘Pro Max’ starting at $1,099 and going up to $1,399. Apple iPhone 12 price in Pakistan is expected to be PKR 189,000 while Apple iPhone Pro Max Price in Pakistan is expected to be PKR 233,000. iPhone Pro Price in Pakistan is expected to be PKR 220,000 while the price of the iPhone 12 Mini is expected to be PKR 166,500.
There’s a new A14 chip inside the iPhone 12 models. This is said to be the first chip in the smartphone industry built on a 5-nanometer process for performance and efficiency improvements. Apple says the 6-core CPU and 4-core GPU in the A14 are 50 percent faster than the fastest competing smartphone chips. The A14 chip includes a 16-core Neural Engine that offers an 80% increase in performance for machine learning tasks.
The iPhone 12 also has a new 16-core Neural Engine. It is 80% faster than the prior-generation Neural Engine. Moreover, the machine learning accelerators are nearly 70% faster. The Neural Engine has the capacity to complete 11 trillion operations per second. As a result, tasks such as applying Deep Fusion improvements to photos have become faster than ever.
Some of the other prominent improvements include a new image signal processor for Dolby Vision recording support, Smart HDR 3 for true-to-life color shifts in photos and advanced temporal noise reduction that cuts down on noise in videos.
For the first time ever, Apple iPhone 12 has introduced OLED displays throughout the iPhone lineup. All of the iPhone 12 models provide a Super Retina XDR display. There’s a 2,000,000:1 contrast ratio for blacker blacks and brighter whites. The phone also provides up to 1200 nits peak brightness for HDR photos, videos, TV shows, and movies.
The usual max brightness on the iPhone is 625 nits on the iPhone 12 models. The iPhone 12 features the same 2532 x 1170 resolution. This is similar to the iPhone 12 Pro and Pro max with 460 pixels per inch. On the other hand, the smaller iPhone 12 mini has a 2340 x 1080 resolution at 476 pixels per inch.
Like the iPhone 12 Pro models, the iPhone 12 models can capture 30fps HDR video with Dolby Vision, enabling cinema-grade videos to be captured, edited, and shared right on the iPhone. It also supports 4K video recording at up to 60fps. There’s improved cinematic video stabilization and a Night mode Time-Lapse feature, along with Dolby Vision selfie videos using the TrueDepth camera.
Apple said all iPhone 12 models in the United States will support millimeter-wave 5G in its phones. It is the fastest variant of the technology, as well as lower-frequency bands. Outside of the US, however, iPhones will lack millimeter-wave compatibility. Like some cheaper Android devices, iPhone 12 models in those countries will only support lower-frequency versions of 5G.
Apple said it had tested 5G on more than 800 carriers in 30 regions globally. Verizon Communications Inc CEO Hans Vestberg appeared on Apple’s livestream presentation to announce that the phones would work with the US carrier’s ‘ultrawideband’ 5G network, designed to alleviate bottlenecks in major cities like New York and Los Angeles, as well as in crowded areas like NFL stadiums. The devices will arrive about a month later than is usual for Apple’s annual launches.
When it comes to battery life, the iPhone 12, Pro and Pro max provides up to 17 hours of video playback, 11 hours of streaming video playback and 65 hours of audio playback. On the other hand, the iPhone 12 mini provides up to 15 hours of video playback, 10 hours of streaming video playback or 50 hours of audio playback. The news iPhones also provide fast charging. This results in providing a 50 percent charge in 30 minutes using a 20W power adapter.
The Apple Iphone 12 also has water resistance capability. The iPhone has a water resistance rating of IP68 and are able to withstand a depth of up to six meters (19.7 feet) for up to 30 minutes.
Pre-orders for the iPhone 12 and iPhone 12 Pro in the United States, Britain, China and some other countries begin Oct. 16 and deliveries start Oct. 23. The iPhone Mini and Pro Max will be available for pre-order Nov. 6 and in stores Nov. 13. Apple may face a lukewarm holiday season due to the coronavirus pandemic, said Jake Dollarhide, chief executive officer of Longbow Asset Management in Tulsa, Oklahoma. For users in Pakistan, iPhone 12 launch date is expected to be December 2020.