An advertisement featuring Bollywood actress Nargis Fakhri on the front page of one of the leading newspapers ‘Jang’ has sparked outrage on the social media. Pakistan now fumes over the ‘indecency’ of the ad and the marketing techniques used to promote their products.
According to people criticizing the advert, all the ethics and norms of journalism have been violated by putting a ‘shameful’ picture on the front page amidst important news.
Source: jung newspaper
Various people, including journalists took to twitter to voice out against the seemingly innocent advertisement which shows a women lying down with a phone in her hand as ‘obscene’, ‘cheap’ and ‘absurd.’ Ansar Abbasi was first of the many to speak against the ad, he tweeted:
My strong protest to top jang group management for this absurd front page ad in today’s jang. pic.twitter.com/M5SRc1p3H7
— Ansar Abbasi (@AnsarAAbbasi) December 20, 2015