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The Way People Are Responding To This Unconventional Campaign Will Leave You In Fits

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Walking down the memory lane, who knew Pakistanis would witness the facilities of convenient cab services in their own country? While public transportation means in Pakistan are largely used, nobody ever thought of having cab services that could ease our daily drives to universities and workplaces.

By now, Pakistanis are well-aware of cab service Careem. With the promising ease they have offered to students and other professionals in Pakistanis, Careem is a life-savior for many. However, things are never too plain and simple in Pakistan, right?

Government Decided To Ban Careem And Other Cab Services In Pakistan

pakwired.com

pakwired.com

Hell broke lose on Pakistanis when Punjab government decided to impose ban on Careem and other cab-hailing services operating in Pakistan. Allegedly claiming to be illegal, the ban was first imposed in Punjab.

Notification_Uber_Careem-697x1024

Later in that afternoon, Karachi government followed the same path, putting a ban on Careem in Karachi.

Samaa TV

Samaa TV

While the announcements were floating everywhere, Pakistanis were pretty furious on these absurd steps by the government.

Bik Hee Gai Hai

I Can Vouch For This Myself

LOOOOL

Yep Yep

Conclusively, the reason behind this ban was that the cab services didn’t meet various requirements of the government. Without realizing how beneficial Careem is and how cheap, affordable rides they offer to the consumers, the government did what they always do. However, all of this didn’t end here, folks. While the targeted cab-hailing services are still operating in Pakistan, Careem decided to play this fiasco in their own way.

#GoCareemGo

Twitter

Twitter

The usual marketing trends prevailing in the business world highlight on the flattering and positive side of the brand. Careem however, has proved how badass they are! Showing how extremely affordable they are, they went the rebellious way and made tagline of “Go Careem Go – Itni Saasti Savaree Nahi Chalegi.”

Pakistanis loved how rebellious this marketing gimmick by Careem is:

LOVE THIS!

LOLOLOLOLOLOL

Absolutely!

Smart, Rebellious and Badass Too!

Also, THIS!

Yeppp

Whole New Level!!

In terms of marketing, Careem is literally slaying! And in terms of services, all we can say is that the ease they provide to people especially to girls is something to appreciate. But then again, ‘they’ don’t really care about it, do it? Go Careem Go!

 

 

 

 

 

 

 

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