Finally, after 3 years of torture, YouTube was officially unbanned last September. Now, you no longer need a proxy to watch videos of cats rolling over and doing stupid things.
However, the ability to watch videos was not the only thing given to us. Since this is a local version of YouTube, it allows content creators to actually monetize their videos and earn from them. This opened up a whole new opportunity for them, since earning from their videos means they can work on huge-scale projects, such as the one I’m talking about here.
Created by djuice Pakistan, “Oye Kuch Kar Guzar” is going to release on the third of December. What makes this movie so special? Well, it will be uploaded on YouTube so you can watch it free of cost. Oh and you can also decide the story of the movie yourself.
It has been shot in a way that gives alternate endings to each episode and after that, using annotations and end screens, you can chose what direction you want the story to go in. Not only that but you can also skip ahead, see related videos throughout and you get to choose the call to action at the right times (e.g. life or death situtations). You can find the trailer for the movie below.
High speed internet and the recent launches of mobile broadband (3G and 4G LTE) are moving consumers towards the digital side of life. Brands like djuice are leading this space by advocating constant enablement and independence through a digital lifestyle, as you clearly saw in the movie trailer!