A contest for adventure and action sports content creators to celebrate their creativity in 2020 on Instagram.
Red Bull Illume keeps bringing you the world’s greatest adventure and action imagery Red Bull Illume Special Image Quest 2020.
It is a celebration of the outstanding feats of creativity coming out on Instagram during 2020. Red Bull Illume wants to showcase the passion and dedication of photo- and videographers pushing the boundaries of content creation.
The Special Image Quest 2020 has three categories you can submit still and moving images into, as well as a fourth and totally new one which calls for the most creative adventure and action sports stories.
How does it work?
Photo- and videographers can enter their best still and moving content (up to 1 minute) into any of the three categories:
Throwback
Content that compares adventure and action sports from then and now, together in one image.
Homework
Show your most creative adventure and action sports content made anywhere in or around your home.
Unseen
Content that reveals an exceptional angle, a visual idea, a different format, light and flash effects… something never seen before! It’s purely creative content.
How to enter
To enter the Throwback, Homework, and Unseen categories follow these easy steps:
- Share your best still and moving images (up to 1 minute) on your public Instagram feed.
- Tag @redbullillume, use the hashtag #rbi20submission and the category, e.g. #rbi20throwback
- Tag a friend to invite him to take part as well.
The category with the most freedom, Instagram stories, gives creators the chance to tell a story the way they choose.
STORYTALE
Use up to 6 individual Instagram stories and show your jaw-dropping adventure and action sports content from behind or in front of the camera. Get inventive because nothing is off-limits
To submit an Instagram story into the Storytale category follow these steps:
- Share your Instagram story and tag @redbullillume and #rbi20submission. Make sure your profile is public and that the tags are visible but not prominent, after all, it’s about your story.
- Each entry can have up to 6 Instagram stories.
- Add the entry to ‘Highlights’ with the title ‘RBI 2020’
- To submit another entry, just upload your Instagram Stories and add them to a new Story Highlight in your profile and add a number to the Highlight title e.g. ‘RBI 2020 #2’
It doesn’t matter whether you are a professional photographer or a first-time content maker, it’s the idea and execution that counts.
When does it end?
The competition ends on 12 July 2020.
Selection Process:
The Red Bull Illume jury will select the 5 best photos and videos, plus the 5 best stories every week.
This selection will be displayed on redbullillume.com where the community will have the power to vote for their weekly finalists in each category.
The community voting takes place every week from Thursday to Sunday. The weekly winners will be announced every Monday after the voting has closed.
An external panel of judges comprised of photo editors, digital experts, and world-renowned athletes will then select the category winners and thereafter the overall winners.
Red Bull Illume winners:
Each category (with the exception of Story tale) will have a video winner and a photo winner, resulting in 1 Overall Photo Winner, 1 Overall Video Winner, and 1 Overall Storytale Winner. The winners will be announced on July 30, 2020.
The overall winners will earn the title of being an official Red Bull Illume Winner and receive a tailor-made and out of this world experience from Red Bull.
The winning content will also be added to the Red Bull Illume Exhibit Tour that’s currently traveling all around the world, providing great exposure for anyone passionate about the creative and adventure and action scene.
With everything that is happening, there has been a surge of creativity coming out of the world, Red Bull Illume wants to share the amazing work and inspire others to think big, and most recently, think big with less.
Get ready to show the world your adventure and action creations! Start by checking out your existing 2020 footage or finally making that content you’ve been thinking about because submissions are open till 12 July 2020.
Call to Action – Filmmaker BILAL KHAN
Filmmaker and content creator Bilal Khan recently posted a video on his Instagram calling on every creative in the country to pick up their cameras and shoot. He also shared some valuable tips on how to make the best content you can.
“If you want to push the boundaries of creativity, then this is your opportunity to be a part of Red Bull Illume,” says Khan. Sharing his tips on how to create action imagery, he says one of the most important parts is to pick the right camera. Khan uses a lot of GoPro shots in his films and videos but he says it’s not necessary and you can do just as well with your phone camera if fancy equipment isn’t available. “Remember it’s not about the gadgetry, it’s about creativity.”
Another important aspect is the location. Where you choose to shoot your subject is crucial in keeping the frames exciting and the mood upbeat. Khan’s work has often been shot in empty factories, open fields, and mountains. He suggests, regardless, the location should be less distracting and the focus must be on the action. Unusual angles do aid in achieving that and putting the audience right in the center of the action.
“Feel the action. Your content should tell a story, the struggle, the risks involved. It should leave the audience with experience; it should leave them longing for more.”
Singer Bilal Khan and Red Bull Illume
The angles, location, subject, what time you shoot, and everything factors into the creative process. With the submissions open, it’s time to get ready to show the world your best. Go through your existing 2020 footage and photographs or finally get started and create that content you’ve been dreaming about. It’ time to illuminate your Insta feed.
