In partnership with Oladoc, PTCL is now offering free certified psychiatrist consultations to Pakistani mothers through the UPTCL app, marking a landmark shift from connectivity to human care.
Every year, Mother’s Day arrives with flowers and messages and the best of intentions. And every year, for far too many mothers across Pakistan, it passes without touching the thing they need.
Not a celebration. Support.Bringing the Conversation to Life
Postpartum depression in Pakistan is one of the most widespread and least discussed mental health challenges in the country, affecting 40% of mothers across every province, every income bracket, and every walk of life.
The reason is not stigma alone, though stigma plays its part. It is access. Pakistan has 0.19 psychiatrists per 100,000 people. Its mental health budget is less than half a per cent of total health spending. Nine out of ten people who need mental health care in this country go without it, and new mothers, already stretched thin, are among the hardest to reach.
This year, PTCL launched a campaign to change that with a story that reflects the reality of what many Pakistani mothers quietly endure. The weight of this struggle, unnamed in their households, the loneliness of feeling broken in a moment, the world tells them they should feel whole.
This digital film brings that story to life. Watch it, and share it with every mother, every husband, every family member who needs to see it.
From Awareness to Action: Free Mental Health Support, Today
Awareness alone is not enough. PTCL has always believed that its networks exist to serve people and make a tangible difference in their lives.
This Mother’s Day, in partnership with Oladoc, Pakistan’s leading digital health platform, PTCL is offering free mental health consultations with certified psychiatrists available right now through the UPTCL app.
No clinic. No commute. No waiting rooms. Just qualified, compassionate mental health support accessible from wherever a mother happens to be. A village in interior Sindh. An apartment in Lahore. A home in Gilgit. Wherever she is, support is now within reach.
Download the UPTCL app and book your free consultation today.
#MoreSupportForMothers
PTCL Group’s #MoreSupportForMothers campaign is not positioned as a one-day activation. It is a statement of organisational intent. Pakistan’s largest telecommunications group sees its role as extending beyond networks and into the lives of the people those networks serve.
In a country where the 40% of mothers are struggling, the millions in remote communities who have never had a name for what they feel, and every family that has wanted to help but has not known where to begin, this campaign represents a meaningful, scalable step toward closing a gap that no single institution can close alone.
A mother is the first and most enduring connection in all our lives. She never disconnects from those she loves. This Mother’s Day, PTCL Group chose not to disconnect from her.
#MoreSupportForMothers #PTCL #Ufone #Oladoc #PostpartumAwareness #MothersDay2026
• 28%–63% of Pakistani mothers experience postpartum depression (meta-analysis, 2023)
• 40% estimated prevalence of PPD among Pakistani mothers — up to 4× the global average
• 0.19 psychiatrists per 100,000 people in Pakistan — one of the lowest ratios globally
• 0.4% of Pakistan’s national health budget is allocated to mental health
• 90% mental health treatment gap — 9 in 10 people who need support receive none
• 25 million Pakistanis estimated to be living with a common mental disorder (WHO)
• 42% of Pakistani women of reproductive age are anaemic (AKU / PMC, 2025)
• 40% of Pakistani children under five are stunted (UNICEF Pakistan Annual Report, 2024)
