Pakistan is a rich country in terms of natural resources. There is an abundance of coal, gas, minerals, copper, gold, iron and oil. Note that these are just some of the several natural riches of Pakistan, one of which is Himalayan Pink Salt.
This finite resource is found in Punjab region of Pakistan. It is mined from Khewra Salt Mine. It has a pink tint and is often used as table salt. Not to mention, it has several benefits and in simpler terms is like ‘gold’ for Pakistan.
Although Pakistan, as mentioned earlier, is blessed with the wealth of the natural resources. However, the country has been poor at converting that wealth into profits. Proper strategies, planning, and extraction clearly have not been carried out thoroughly. Pakistan has failed to tap into the reserves and make use of them to benefit the economy. Poor management of natural resources of Pakistan is evident by the lack of progress and revenue.
Same is the case with the Himalayan Salt that is being sold to India for pennies while they re-sell it and make billions
Pakistan is blessed with salt reserves and instead of realizing it’s importance and demand, it is being sold to countries especially to the enemy nation for a price that is unjustified and too low. While they re-sell it in high-end packaging at better prices making a large number of profits.
Either we are missing the brains on this case or no one actually cared enough about salt exports deeming it not important of a resource. Nonetheless, the general public has taken notice and they are not pleased.
Pakistani Twitter was in an uproar and a movement was started under the hashtag #OurSaltOurAsset
The agenda behind this was to stop the export of precious Pakistani salt to India at rates that clearly exploited the nation while benefited the neighbor.
We can learn some marketing from India at this point.
India is making multiple other products with this salt. . Which have numerous benefits. This pink salt mine is only at Khewra (Pakistan)
AND there is no other pink salt mine any where in the world. .#OurSaltOurAsset pic.twitter.com/lbQcMUxvc3
— Kiran (PTI) 🇵🇰💖 (@Kiran_jahangir) June 9, 2019
The matter needs probing into and identify the main culprits that drowned such good business opportunity into the dirt.
Prime minister please declare an emergency on banning an export of our pink salt to India.Also start an enquiry on mafia who is involve
There is big demand of our salt in international market from where we can earn billions of dollars.#OurSaltOurAsset
— M Tanveer (@mtanveer07) June 10, 2019
Veena Malik too didn’t keep quiet. ‘Stop selling pink salt to India for less!’
India is earning billions by selling this salt while Pakistan only earns a few crores!
Pakistan is selling pink salt in raw form on the other hand India is selling it as a brand with packing!
Stop selling pink salt to India for Less! #OurSaltOurAsset #HimalayanSalt
— VEENA MALIK (@iVeenaKhan) June 8, 2019
A serious call to action is made to the current PTI government and hopefully, they will notice the urgency of the matter through this campaign that Pakistanis desperately took part in hopes of stopping such injustice committed by our own.
— Muhammad Junaid 🇵🇰 (@JunaidShuaib) June 8, 2019
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