From Arshad Nadeem to Heeramandi: Pakistan’s Most Searched Topics on Google in 2024

As 2024 approaches, Google’s “Year in Search” report unveils the trends that captivated Pakistanis throughout the year. The searches reveal a nation exploring diverse passions and interests, from Olympic triumphs and cricket fever to culinary adventures and technological curiosity.

Whether it was celebrating Arshad Nadeem’s historic achievements or indulging in the seasonal craze for peach iced tea, Pakistan’s search history offers a glimpse into a dynamic year online.

A Nation of Enthusiastic Searchers

This year, cricket once again took the lead as the most searched topic, driven by the ICC T20 World Cup. The country’s unwavering love for the sport was highlighted by queries about PSL 2024 schedules, star players like Shoaib Malik and Sajid Khan, and match updates.

Meanwhile, Olympic gold medalist Arshad Nadeem made headlines and dominated search trends as he brought home Pakistan’s first Olympic gold in nearly three decades, cementing his status as a national icon.

The Entertainment Spectrum

Entertainment remained a central focus in Pakistan’s digital landscape. Drama series like Ishq Murshid and Kabhi Main Kabhi Tum garnered significant attention, reflecting the nation’s enduring love for local television.

Bollywood productions, including Animal, Dunki, Bhool Bhulaiyaa 3, and Stree 2, generated considerable interest on the big screen. Fans also eagerly awaited updates on Mirzapur Season 3 and tuned into the ever-popular reality show Bigg Boss.

In addition to dramas and films, high-profile personalities remained a subject of intrigue, with searches for celebrities like Sana Javed, Zoya Nasir, harem Shah, Minahil Malik, and Indian billionaire Mukesh Ambani topping the charts.

Culinary Explorations

Regarding food, Pakistanis showcased a mix of traditional and contemporary tastes. Search trends included recipes for banana bread, creamy pasta, and local specialties such as malpura and tawa kaleji. Snacks like garlic bread and egg noodles were also popular, while peach iced tea emerged as a seasonal favorite.

Tech Enthusiasm and DIY Queries

Pakistanis demonstrated a keen interest in artificial intelligence tools in the technology domain, with Gemini and Remaker AI among the most searched. Smartphone enthusiasts searched extensively for the latest models from brands like Infinix, Redmi, Vivo, and Apple.

Practical searches also reflected the zeitgeist of the year. In an election year, queries about polling stations were prominent. Other trending “how-to” searches ranged from extending the lifespan of flowers to parenting advice, such as teaching young children the value of sharing.

Bridging Tradition and Innovation

Commenting on the report, Farhan Qureshi, Google’s Country Director for Pakistan, remarked:
“Year in Search 2024 highlights Pakistan as a nation that seamlessly blends its rich traditions with the opportunities of the digital age. From the cricket pitch to the silver screen and the kitchen to the search bar, Pakistanis have used Google to celebrate their passions and explore new horizons. As AI continues enhancing the search experience, we look forward to empowering Pakistanis to discover more about the web and the world around them.”

Google’s Year in Search 2024 comprises the following six categories: