Just a few days ago, the male privilege was displayed in the Packages Mall, Lahore and the woke social media users did not stop themselves from commenting on how wrong it was. Local shoe brand Bata shoes displayed a disturbing print advert outside their outlet and later put it down due to the ‘inconvenience’ it caused.
The Print said, “Womaniser and Comfortable with It“

Facebook: Rizwan Naeem
The Locals were Definitely Not Pleased with the Ad for all the Right Reasons
Appalling. Unbelievable someone thought of this, approved it, printed it and posted it! Not one stopped it#Bata #advertising pic.twitter.com/8nkwCFxskm
— Saima Mohsin (@SaimaMohsin) November 19, 2017
The Social Media Outburst Definitely Shook the Brand
Guys, We are going to launch a social media campaign against Bata for such cheap vulgar ads in Pakistan. Join us in #BoycottBATA at 3pm today. This is unacceptable and shameless. pic.twitter.com/DvAkGfdgCl
— Dr Farhan K Virk (@FarhanKVirk) November 19, 2017
This is a low.
Will have to rethink my Bata love pic.twitter.com/A2nP9vLFnd— Rana Safvi رعنا राना (@iamrana) November 18, 2017
Does the brand not have any professional, educated marketing manager which approves such print adverts? It is disgusting to see how such a famous brand in the business for such a long period of time act so childishly.
If You Think this was Upsetting, See the Apology they Issued
Finally! after the twitter outrage #bata pic.twitter.com/3uAJ19H5nF
— Wajahat Naqvi (@wajehsh) November 18, 2017
And it was Definitely Not Done in the Right Manner
The apology is even sillier than the the picture!
Your picture is not "inconvenient" its discriminatory & in totally bad taste! Your printers didnt make the booboo, YOU did. How about owning up #bata and just fire a few of the real decision makers in the process? pic.twitter.com/gDEOMQ3H5m— Fifi Haroon (@fifiharoon) November 19, 2017
Now There was One Man who Decoded Bata’s Message and Showed Exactly What it Meant – Osman Khalid Butt!
OkB often speaks on matters that shed light on the male privilege given in our society and how people get away with it. He defends his female friends and co-workers in a rather professional manner, stating how they deserve utmost respect and equality. This time, he spoke in a blunt manner.
There, I fixed it. pic.twitter.com/IjcAKRJURW
— Osman Khalid Butt (@aClockworkObi) November 18, 2017
People, as Always, Loved him for Speaking in Such a Manner
Obi at his best.
— Iman (@Imanay) November 19, 2017
https://twitter.com/mazarifaryal/status/932129383799820288
Everybody Just Loves the Baaghi Actor!
Bang on Obi! Your use of satire always makes me stop, think and smile! 🙂
— anki shar (@ankishar3) November 20, 2017
Not many men in our society speak up about the privilege they get, but Osman Khalid always admits the truth in terms of the social norms and isn’t afraid of anyone.
Kudos to Obi for proving yet again what a great man he is – definitely need more woke men like him our society.
