We all enjoy brand wars every now and then, and since a few days we’re all experiencing one. You must have guessed it by now.
Yes! You are right! It was the set of claims made by Olpers in their recent TVC.
Coming across this ad making such “claims”, we knew these brands are entering the brand war arena. So we just sat back and waited for more drama to roll in.
All the drama took off in an instant and flooded Twitter, just the way we like it, with what was claimed to be a PUBLIC SERVICE MESSAGE..
But to our surprise, or may we call it disappointment
NIDO rebutted these “accusations” in the… well shall we call it “classy” way… and did not miss this chance to remind them that they’re the “big brothers??” in the game. First, they thanked their competitors for acknowledging NIDO as a reputable brand, highlighting that it has the goodness of milk, has been around for 150 years and can claim heritage and their compliance with international and local food regulatory bodies.
Well is this message all about raising your marketing standards? Telling the world that this is how you promote yourself without attacking others, hmmm probably YES.
Even if the claims made in the public service message made a little sense, the insecurity of the “competitors” could have been completely masked.
Secondly, Nido has offered to open its doors to their factory, for everyone to visit and find the facts themselves,
Seems to have given nestle the moral upper hand in addition to a blatant additional opportunity to highlight their goodies and this all completely at “dear competitors” expense.
Enjoy the tweets:
While the competition’s attack sounded like a spoilt petulant brat harping on and on about one thing only, NIDO’s sensible and mature reply is a breath of fresh air in what could have easily devolved into an ugly and toxic fight #MoreThanMilk
— Zahraa. (@Zahraa066) December 12, 2018
Creativity is errrthing!
why cnt ppl become a bit creative to make ads ? like being advertising student i jus dun understand why we need to defame any brand to make ours famous ??? this practice needs to be stopped#MoreThanMilk
— Afshan Younus (@AfshanYounus) December 12, 2018
This is going to be interesting!
— Kiran Qureshi (@Kiran_Blogger) December 12, 2018
A legacy like NIDO’s is made through experience & tested by time. These attempts to mar their reputation are bound to fail.#MoreThanMilk
— M. (@AGirlWithShine) December 12, 2018
HAHAHA!! No one levels the spoon, okay?
Please tell me I’m not the only one who HATES leveling the spoonful of NIDO when making the bottle?? #MoreThanMilk
— Awami Web (@AwamiWeb) December 12, 2018
This is something!!!
SEE FOR YOURSELF.
Nestle Nido invites all those people to Kabirwala factory who have questions in their minds regarding NIDO milk. See and understand. #MoreThanMilk
— saeed. (@LePathaan) December 12, 2018
You earned my respect by such a positive reaction. <3 <3#MoreThanMilk
— Imran Saqib (@WithSaqib) December 12, 2018
Rishtay mein hum tumharay baap hain? Damn!
NIDO basically saying, Rishtay mein tou hum tumharay baap hain #MorethanMilk
— Rizwan Awan (@WithRizwan) December 12, 2018
So, did you this brand war?Let us know in the comments below!