Pakistan as a nation is on the rise; happier, prosperous, peaceful and developed as compared to the previous years. While the government of Pakistan is addressing economic, social and fiscal imbalances, firm like McDonald’s Pakistan is proactively embracing a role in accelerating economic growth and development.
McDonald’s Pakistan is the first brand to be featured in an international publication. Jamil Mughal, Chief Operations, Marketing, Development and Supply Chain Officer at McDonald’s was recently interviewed by Asia Outlook Magazine. He shared his views on how the economy of Pakistan has the potential to grow only if it stabilizes.
McDonald’s is a firm that believes in innovation and supports the development trajectory of the country. The brand focuses on empowering equal opportunities, supporting local communities and instilling positive energy among the employees so they can counter the challenges and celebrate success. “Equality is in our blood. Whether its men or women, the young or old, the differently-abled, we don’t discriminate. We encourage all our staff to think big and have spent time cultivating an entrepreneurial, transparent culture to support this,” says Jamil Mughal.
McDonald’s Pakistan structure is designed in a way that helps the brand to transfer knowledge and develop skills in accordance with international standards. The firm is not only employee-centric but it also aims to support the local industries and partners of Pakistan. He believes that maintaining relationships with them is vital for the company’s success. The brand procures raw materials from local dealers who are up to international standards; be it their sauces, proteins, packaging and paper. This has helped local businesses to grow, creating direct and indirect employment opportunities, adding to Pakistan’s success.
The firm also focuses on a broad range of corporate social responsibility (CSR) activities. From helping local theatre productions to supporting underprivileged schools and inviting them to enjoy a meal. The major agenda of the firm’s corporate social responsibility is to promote and provide a balanced lifestyle amongst children.
McDonald’s is committed to providing quality products at affordable prices. We are optimistic for the future. We hope that the brand continues to grow and sets an example for other firms to come forward and take initiatives that boosts our economy.