“Through this endeavor, I will personally mentor, produce, record and showcase talent of young and upcoming artists. Our goal is to bring to light at least 10 new artists this year and give you some great songs to cherish. If you have any ideas that can augment this venture, do share. Stay tuned. Our land is ripe with talent waiting for the slightest of opportunity to flourish.
However, due to lack of understanding of the importance of the Arts and Humanities in our society, we have been unable to develop a culture where talent can be nurtured, groomed and guided to reach its true potential, nor build an industry.
During all these years as a performing artist, I have had the great fortune of learning about different aspects of the music industry. As artists or human beings in general, we are intrinsically prone to become self-indulgent or internally focused, but that is the mistake that most of us make.
To think that we are it and here forever. I feel the only thing that carries on beyond our existence, is the honesty in our work and the sincerity of our intentions. An artist leaves a legacy, and surely that should not just be about him or her.
In an era where we are bombarded with tools that bring out the vanity in us, I think it’s important to see the beauty and talent in others and help them achieve their goals and dreams also.
Become a part of their struggle and journey and help them in any way you can. As I said before – “you are not a star if you can’t shine for others.” Let’s shine for each other and share the light.
With this intent, today we are launching ‘Lightingale Records’.” – Ali Zafar.