Hottest Innovation Competition: L’Oréal Brandstorm hits Top Universities in Pakistan

Hottest Innovation Competition: L’Oréal Brandstorm hits Top Universities in Pakistan

L’Oréal Pakistan has kicked off registrations for the hottest innovation competition: Brandstorm 2018. Brandstorm is a unique innovation competition hosted by the L’Oréal Group to allow students to unleash their creativity and showcase groundbreaking ideas.

Since 1992, it has been the ultimate innovation competition and a great learning opportunity for students across the world. L’Oréal has reinvented Brandstorm by transforming the business competition into an innovation incubator for talents and projects.

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For 2018, the participants’ mission is to come up with innovations that “Invent the Professional Salon Experience of the Future “, for L’Oreal Professional Products. This year, the competition stands out as the challenge is for an entire division rather than a specific brand – more room to innovate!

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Ever since the competition’s inception in Pakistan in 2013, students from top universities across Pakistan have been competing annually to represent the country at the international finals in Paris.

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Winners of the competition represent Pakistan on a global platform in Paris!

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The winners are also eligible for a grand prize of up to 30,000 Euros!

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Competing in the challenge is the only way to apply for the organization’s management trainee track called the Pepiniere Program as well as Summer Internships. The goal is to enable students to go beyond living the life of a L’Oréal employee and allow them to transform their original ideas into reality.

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The competition is open to all university students in their 3rd or 4th year.

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L’Oreal will be visiting their partner university campuses to select eligible students & build teams for participation in the competition. L’Oreal will be hosting Brandstrom Campus Drives at NUST on January 1st, IBA on January 24th and LUMS on February 6th.

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To register your teams for the competition, visit http://brandstorm.loreal.com. Deadline to register your teams of 3 is 10th February 2018!

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