This year’s 11.11 sale is all about going above and beyond both in terms of customer service and through empowering our local community. We aim to create opportunities that allow people to earn and refine themselves as entrepreneurs. This year, Daraz has launched a campaign that is the first of its kind.
The influencer campaign is designed to give our local content creators the chance to generate income by promoting Daraz on their platforms. We have carefully handpicked Pakistan’s top 11 influencers that create content on a wide variety of forums – Facebook, YouTube, TikTok and Instagram. This affiliate program is a win-win situation for both Daraz and the influencer.
After realizing that a digital footprint is of great importance, business practices and functions will begin to incorporate trackable and performance-based marketing models. Conclusively, the consumer base for the e-commerce sector will increase, allowing the members of the affiliate program to capitalize on conversion opportunities on millions of products.
These 11 influencers are grouped together to form the dLeague. Within this league there are many well-known faces such as Faiza Saleem – Pakistan’s first female social media entertainer, Ali Gul Pir, Nadir Ali – The king of pranks, Usman Asim, Waliya Najib and many more who will be contesting against each other to bring the most amount of customers this 11.11.
People can participate in this program by shopping on Daraz through the influencer link provided on our application and on the influencer’s social media accounts. This link is unique to each one in the dLeague. To heighten the competition and keep the spirits high, we will be updating a leaderboard daily on our social media channels and on the dLeague page on the Daraz app. This board will highlight the scores of each influencer and will announce a winner on a day to day basis.
The influencer who wins daily will automatically present its followers with chances to win exciting prizes. These prizes include vouchers worth up to Rs. 10,000, electronic items such as a microwave oven, a TV, mobile phones and much more. But wait, there’s something even bigger that’s up for grabs! The influencer who will place first in terms of the entire campaign performance, will enter his followers in a lucky draw. The winner of this draw will get an all-expense paid trip to Turkey for two people.
We’re hoping to see a great response from our affiliate program which we’ll launch from November 11th to November 17th, 2020. Daraz is proud to continuously innovate the initiatives that it brings forth to provide added value for our local community.
Stay tuned to find out which one of the 11 influencers wins the competition!