What is that one thing you usually look for in an advertisement? Is it an emotional attachment? Is it the value for service? Or is it that witty, slapstick double-meaning content that hits you in the face and you’re like, damn, that’s seriously good!
One of Pakistan’s most famous, definitely the largest e-commerce portal, Daraz has come up with an extremely witty, double-meaning campaign, where they are asking Pakistanis to #ShakeThat.
Along the different roads of Pakistan, Daraz has put up streamers that say: “Shake That A–” – and whoever sees the streamers, either get confused with the double-meaning pun or appreciates the well-executed advertisement.
Since the campaign went viral, people have been left confused to what exactly Daraz might be hinting at with their #ShakeThat campaign, and social media has been sent into a frenzy since the pictures erupted.
We’re pretty sure that Daraz doesn’t want people to shake their, ya know, ‘behinds’ — but the missing bit surely has created enough intrigue for people to keep watching Daraz’s social space!
This is how people have been reacting to #ShakeThat A– on the internet
This guy thinks this is not the perfect welcome for the Crown Prince… but he too can #ShakeThat A– :p
Abay ab ye kia laga diya hai MBS k anay se pehlay#Daraz #ShakeThat pic.twitter.com/DF5rc22ECt
— Waqaas (@TakhreebKaar) February 16, 2019
We’re pretty sure it doesn’t count as a ‘stunt’ when people take a liking to it!
#Daraz marketing stunt!
The surely do have humorous marketing team.Always wanted to have these kinds of Marketing Promotions in Pakistan.
My guess will Shake That All.
Eminem ki yaad agai #shakethat pic.twitter.com/EnT44Qo37l— Sami ur Rehman (@R_SamiurRehman) February 16, 2019
This guy is definitely ready to #ShakeThat A– / ab aagay chahay woh jo bhi ho!
#ShakeThat #Daraz
What a way to get publicity !!!
Awam double meanings pe wese e dil haar jati ha ?— طLحہ (@Talha__Qaisar) February 16, 2019
This is the perfect example of the ‘confusion’ we were talking about!
Shake That Axe ? #ShakeThat pic.twitter.com/ZDPbE5weaF
— Saad – Stop Killing Hazara ✋?? (@saadsubzwari) February 16, 2019
Amb ko shake kerke aap ne juice ‘banana’ hai bhai?
#ShakeThat #Daraz
Shake that AMB … ?? pic.twitter.com/rDHOdyNeX6— طLحہ (@Talha__Qaisar) February 16, 2019
HmmmMmmm, this guy surely has an interesting idea, could it be that? Let’s wait and see!
#Daraz #ShakeThat
May be daraz is going to introduce "pay by shaking" mobile feature to its app. Anyways marketing strategy wasn't too bad.?— MASOOD AHMED MALIK (@MASOODAHMED087) February 16, 2019
All in all, it’s safe to say that Daraz’s #ShakeThat A– campaign has kicked-off on Twitter and people are really taking an interest in it. While some guess what the censored pun might be, others are just enjoying that marketing in Pakistan is going to the next level, finally!
