My religion is humanitarianism, which is the basis of every religion in the world. –Abdul Sattar Edhi
The believer of humanity has no religion, the richest poor man of the world and the philanthropist, Abdul Sattar Eidhi was a symbolic ideology that continues to inspire the world even today.
For Pakistan, Edhi led a larger than life operation for the service of humanity. Yes, he may have passed away but his legacy still remains alive today.
Speaking of which, Coca-Cola has partnered with the Edhi Foundation to execute Pakistan’s first ever LIVE digital donation drive across; Digithon. The event will be broadcasted LIVE on Coca Cola’s Facebook page on the 5th of June from 4 PM to 6 PM.
The Digithon will enable the audience to make Live Calls and SMS their pledges to donate to the Edhi Foundation. Moreover, you can get a chance to talk to the celebrities at the Digithon through live calls. To be part of this cause, all you need to do is tune in and send in your questions using #ForEdhi to be featured in the LIVE Digital Donation Drive.
Coca-Cola has set the bar high again this Ramadan with yet another ground-breaking campaign. Earlier this Ramadan, Coca-Cola released a beautiful rendition of Allama Iqbal’s ‘Lab Pe Aati Hai Dua’, sung in six different languages and featuring some of Pakistan’s biggest names from the entertainment industry such as Ali Sethi, Momina Mustehsan, Sonya Hussyn, Sajjal Aly, Ali Rehman, Gul Panra, Younis Khan and many more!
Many of Pakistan’s renowned personalities are also going live from their Facebook pages by using #ForEdhi & #EidiForEdhi and speaking about this great cause!
Join in and be a part of this noble cause by going LIVE on Facebook using #ForEdhi #EidiForEdhi and help spread smiles and positivity all around.
This Ramadan, let’s pledge to keep Edhi’s legacy alive. You can do this by visiting Edhi centers and donating money, but if you are interested in making a larger impact, you can get involved in this engaging community initiative led by Coca-Cola.
To learn more about this brilliant cause and how you can make your donations, simply head over tobottleofchange.com.pk
Let’s keep the spirit of giving ALIVE!