In the famous words of Allama Muhammad Iqbal
“Hain Log Wohi Jahan Mein Ache
Aate Hain Jo Kaam Dusron Ke”
According to a research report by WHO more than 1 Billion people in the world live with some form of disability (World Health Organization; 2011, World Report on Disability)and Pakistan holds a fair percentage share of this number. Unfortunately, being a developing country, the rights of these minorities are often overlooked not only from a socio-economic point of view but also because of the stigma attached to their disabilities.
However, things are gradually changing now, and we just came across the perfect example of one such life-changing initiative!
This Children’s Day, Bisconni launched a one-of-a-kind CSR campaign ‘Complete Others’ where they donated bionic arms (prosthetics) to specially-abled children and honestly we have never seen anything like this happening in Pakistan before.
‘Every child deserves happiness’ is the campaign’s vision and they have truly brought it to life.
To further restore your faith in humanity, here is the video showcasing the entire journey of how these kids received the bionic arms. It is truly heartwarming to see how children from different walks of life are helping each other and celebrating this miraculous moment with them.
Complete Others | Happy Children's Day
All it takes is one step to change a life. Bisconni has taken its first step, now it’s your turn to do your part. This Children’s day, lend a hand and help us so together we can #CompleteOthers #Bisconni #ChildrensDay2019
Gepostet von Bisconni am Dienstag, 19. November 2019
Inclusivity. Empowerment. Harmony.
The brand has hit all the right chords with this campaign setting a new example of how CSR initiatives should be done.
One of the lines from the video says, “hum ab kar sakte hain” really gives us hope to unite and come together as a society to support these children who are the future of our nation.
They truly deserve this and so much more!
This initiative was facilitated by Bioniks.org, the organization that created the bionic arms exclusively for each child as per their requirement. These arms function by picking up signals from the person’s muscle and converting them into a movement.
Let’s Pledge To #CompleteOthers
We have heard that Bisconni will soon be launching a limited-edition pack on the purchase of which Rs. 1 will be donated to the cause – each donation will be used to provide bionic arms to many more kids! This serves as an excellent opportunity for the entire nation to come together and support Bisconni in this noble effort and contribute to the cause.
This is not all, people all over social media have joined hands and started an online movement to show support for the campaign in the form of these pledges.
Here’s a look at some of them!
We would invite each one of you to join this movement and share a picture of your pledge with the hashtag #CompleteOthers and play your part.
