Tell us something about your brand, AZAH.
We launched AZAH in 2017 as a kidswear brand with a focus on quality, creativity, and breathable fabrics something that was missing in the market at the time. Our aim has always been to make clothes that are comfortable for kids while offering unique designs.
What is your latest collection about?
The Summer Dream Collection 2025 is all about fun, freshness, and summer vibes. It draws inspiration from minimal, tropical, and boho themes, using colors and elements that reflect current trends.
What is the unique selling point of AZAH?
Simply put: consistent quality, creative designs, and breathable fabrics for kids with styles not previously available in the market.
Where do you see your brand in the future?
We aim to expand into global markets and diversify our offerings, including launching a full range of adult wear.
What inspired you to start AZAH?
We noticed a gap in the market for high-quality kids’ clothing made with breathable fabrics. That opportunity inspired us to create AZAH and fill that need.
What brings AZAH to the mall this season, and what can shoppers expect at your stall?
This season, we wanted to reach a larger audience, and Packages Mall felt like the perfect place. We’re showcasing our latest Summer Dream Collection for kids aged 2–14 for both boys and girls.
For someone discovering AZAH for the first time, how would you describe the brand in three words?
High quality, great value, and creative designs.
What’s next for AZAH? Can we expect more pop-ups, new collections, or product categories soon?
Yes! We’ve already introduced a line for adults, especially for parents, and we plan to grow that further. Expect more pop-ups, new collections, and expansion into global markets.
What advice would you give to someone starting their own fashion brand today?
Start with a unique idea. Stay passionate and keep working hard success doesn’t come overnight. Don’t judge your progress too quickly. With persistence and creativity, your efforts will eventually pay off.
