Hear! Hear people! There’s a new chip in town and it’s going to KnockOut everyone else! Living in Pakistan, we’re all aware of Dalda Food. The group has recently launched yet another product under the category of snacks – KnockOut.
With amazing flavors, a new approach and vibrant packaging, this brand is set to #BeAKnockOut and Lay everyone off their game. They also recently launched their first TVC which has been received positively by the target audience and marketing gurus.
Check it out here:
The animated TVC introduces the new brand Knockout and its six flavors.
The black background and the electric neon lines from the packaging are replicated here and are used as a connector between the different flavors. The brand promises to knock out your taste buds with the crunchy chips and high-quality flavors. The shoot seems to be a mix of animation and live action with a focus on taste and flavors.
We hear that use of the color black with the contrasting neon lines has been incorporated to form a clear visual differentiation from completion both in terms of packaging as well as communication. Another clear differentiator is the predominant use of animation versus live action.
Looks like the new brand is going give the known market leaders a tough competition! How many have you tried or seen it at various stores?