Mubarak Ho: ‘Lou Jee’ Is A CSR Project That Discourages Big Fat Weddings

The social campaign ‘Lou Jee’ highlights all the downfalls of an extravagant marriage affair. It shows the new generation that we have no room for this in our lives and nor in our parent’s pockets. By no means, this campaign isn’t meant to downplay the importance of anyone’s special day.

But it’s a reason to consider whether it’s a wise choice to spend more and more on this high maintenance wedding trend.

It is helpful, I think, to consider some of the negative ramifications as extravagant weddings result in increased stress and distraction. Wedding days are stressful enough – adding dozens of unnecessary frills and expenses makes them even more so. We are spreading awareness on this underrated topic as our tag line says “begaanishaadimeinzaamaanadewaana”!

On the other hand, we encourage simple weddings, a simple wedding helps keep the focus on the bride and groom rather than decorations, accommodations, and food. Ever-increasing wedding costs are not necessary and may actually do more harm than good.

Be fair to ourselves and our parents

Let’s be fair to ourselves and our parents. Let’s break this patent and unfollow this absurdness that has taken over our minds. We need to break the standards set by the higher class in our society. They have given a reason for event planners to charge three times more for their services, the hotels to go boom with their hall prices and the list goes on.

I mean floral set up for lakhs, really? Better than this was my grandparents’ time when “gainda ka phool” used to do the trick for the events and regardless people smiled then and people would smile now too if we opt for it.

Pakistani culture is an extravagant affair for no reason

A wedding in the Pakistani culture is an extravagant affair of the host inviting about an average of 800-1000 guests to wish well to the bride and groom (who haven’t met more than half the people ever in their lives). Oddly and mostly, the guests aren’t there to be well-wishers (at least 80% of them aren’t) but attend to sought judgment about each and everything from the minute they walk in till they walk out of the affair.

“Judging” means analyzing every major and minor detail in that hall and taking pictures in their phones and minds as well only to discuss it in further detail later – at home, at the next family/friendly gathering, or at the next committee party.

So, when we’re organizing a wedding in the family, it’s like we’re putting up a show for our guests because at the end of the day, it is them who matter the most right? At least our elite Pakistani class thinks so!

Who is to blame for this? The society, YES. The norms, YES. The traditions, YES. The older generation, YES. The younger generation, YES. There is not one factor that can singlehandedly change this, in fact, it has to be a mix of the older and younger generation being on one page, someone putting their foot down and then comes in a cause like LOU JEE. It helps us join hands against the wicked society that gives the wrong message of our wedding day being the most important day in our lives. It undoubtedly is, but it is ONE of the most important ones, not the only one.


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