We all know what a teeka is, right? I mean most girls do. It is the hair accessory that will never go out of style. It originates from South Indian culture and is one thing that I personally cannot be without in a shaadi whether it is my best friend’s or my brother’s. How can you possibly pick when there are so many options to choose from?
Teekas Are Not Just Exclusive To Brides
I am not even going to get into what it symbolizes for brides because well, it is no longer just exclusive to the brides to wear. A wedding ensemble is virtually incomplete without a gorgeous teeka on our heads. Just don’t even try to fight me on this one.
This is what brings me to what I am about to tell you next.
Break Out The Popcorn, Guys
ASOS is a British-based retailer store with an online website for shopping. Because hello, online shopping is AWESOME.
We are all suckers for foreigner making a fool of themselves in our world but it takes the roasting to a whole new level when a retailer store makes a fool of itself the way ASOS just did by confusing teekas with something else entirely.
Three Words: Chandelier Hair Clip
Now that we have gotten that out of the way, let me tell you what ASOS actually did.
ASOS put up an ad on their website in the fashion accessories section and it was not at all we all expected. It was a picture of a woman wearing a traditional TEEKA and it was called Chandelier Hair Clip.
Don’t believe us? See for yourself.
And it wasn’t a matter of one accessory. Apparently, there is a whole line to it. Let me show you.
Twitter Did Not Take It Quite So Well
If you have ever been on twitter, you must know that it leaves no stone unturned. If you make a typo in your tweet, you are roasted for it like there is no tomorrow. You can only imagine what it did to ASOS for creating their own name for a jewelry that has been a part of our culture for a lifetime.
Oh, you can’t? Your girl has got you covered. Take a look at these tweets and laugh just the way I did.
If asos can take the time to design a tikli/tikka surely they can spare a second to respect its actual name ? Ignorant af https://t.co/4dQl3R4hde
— sanjana (@sanjanagxox) April 6, 2017
Cultural appropriation, am I right?
@ashibob @nikeshshukla Dear ASOS, This is a bloody chandelier it goes into your ceiling you dipsticks. Check your facts, numbskulls!! pic.twitter.com/5HumAqNslt
— Vijay Patel (@vjpatel01) April 4, 2017
Excuse their language, they mean well.
Wow really @ASOS??? The ignorance whether accidental or not is real. Brb going to put on one of my many chandelier hair clips fam ???? https://t.co/i4xnBSC0dY
— Shehnaz Khan (@shehnazkhan) April 5, 2017
BRB, I too need my chandelier hair clips because this is too real, fam.
Source: The Huffington Post